Diverig
Heliman
Location: Wyoming
| This is a paste from there site look at #2.
What changes are being made to the eBay Feedback system?
The main changes to the system being introduced in May:
1. Beginning in February 2008, we enabled buyers and sellers to earn up to one Feedback per week from the same trading partner. In May we will provide credit for similar repeat transactions going back to when the system was introduced in 1996. This change will encourage repeat transactions and reward good service.
2. In May, sellers will no longer be able to leave negative or neutral Feedback for buyers.
3. Removal of negative and neutral Feedback left by members who are suspended or who fail to respond to the Unpaid Item (UPI) Process.
4. Positive Feedback percentage will be based on the past 12 months of Feedback, rather than lifetime, since it is most indicative of the seller's recent performance.
5. Restrictions on when Feedback can be left:
* Buyers must wait seven days before leaving negative or neutral Feedback for active PowerSellers who have been registered for at least 12 months.
* Members must leave Feedback within 60 days of the transaction closing (today members have up to 90 days).
6. Removal of Mutual Feedback Withdrawal.
Why is eBay making these changes?
Repeat Feedback credit
Sellers who drive repeat business should be rewarded when they receive repeat Feedback.
No negative or neutral Feedback for buyers
The previous system prevented buyers from leaving honest Feedback since they feared retaliation from the sellers if they left a negative. This made it harder for buyers to distinguish between sellers while making bidding or buying decisions. In addition, when buyers received negative Feedback, they reduced their activity in the marketplace, which in-turn harmed sellers.
Removal of negative and neutral Feedback from suspended members
Members who are suspended for Unpaid Items or other policy violations should not be permitted to harm the reputation of members in good standing.
Preventing negative or neutral Feedback from being left within 7 days of a transaction for PowerSellers who have been registered at least 12 months
Buyers who buy from PowerSellers who have been on eBay for at least 12 months have fewer bad buying experiences. Limiting buyers from leaving Feedback for PowerSellers does not undermine marketplace safety, encourages communication, drives members to leave positive Feedback and will limit Feedback extortion.
Elimination of Mutual Feedback Withdrawal
There are a number of reasons for removing Mutual Feedback Withdrawal, including:
1. Leaving the possibility of Feedback withdrawal leaves buyers open to possible harassment and/or unwanted contacts by sellers attempting to have the buyer change the Feedback.
2. Since only buyers can leave negative Feedback, the Mutual Feedback Withdrawal process could be used as a tool for Extortion - buyer leaves negative first, then removes once satisfied.
3. Numerous enhancements coming in May limit the need for Mutual Feedback Withdrawal:
* Enhancing Buyer Requirements - this enables sellers to better control which buyers purchase from them.
1. UPI buyer requirement will enable sellers to prevent buyers from bidding/buying who had a strike as much as 12 months ago (instead of the 30 days today)
2. A new buyer requirement will enable sellers to restrict buyers who have policy violations against them
* 7 day waiting period before a buyer can leave negative or neutral Feedback for PowerSellers who have been on site for at least 12 months.
* Enhancements to the Leave Feedback flow, encouraging communication with the seller before negative or neutral Feedback is left.
* Positive Feedback percentage will be based on past 12 months, which lessens the long-term impact of an unfair negative.
* Removal of neutral or negative Feedback when a buyer becomes suspended - so suspended buyers won't be able to negatively impact a seller's record.
* Repeat Feedback credit - even though the seller is not able to remove the negative via MFW, there is still an incentive to correct any issue the buyer had with them since repeat buyer Feedback now counts
4. Like today, sellers can respond to any negative or neutral Feedback via the Reply to Feedback option. Buyers can also leave a follow-up to their original comment.
Reducing the time a member can leave Feedback from 90 days to 60 days
Today less than 5% of all Feedback left is between day 60 and day 90. There are some legitimate reasons to leave Feedback after 60 days, but with electronic payment methods like PayPal and more options for overseas shipment, transaction times have decreased since the Feedback system was created almost 12 years ago. Further, it is important that members leave Feedback early in order to let other members know whether their experience was positive or negative.
How will the new initiatives enhance the marketplace?
We believe that we will reduce any imbalance in the Feedback system with these changes. Buyers will be able to more accurately rate seller performance and sellers will be protected from buyers who violate our policies.
The changes will enable:
1. Buyers to be more honest when they leave Feedback, since they will not fear retaliatory negative Feedback.
2. Buyers to bid more and higher, since their trust in the Feedback system and the sellers will increase.
3. Our best performing sellers to differentiate themselves from all other sellers and increase the amount of business they receive as buyers gravitate towards them.
4. Sellers to leave Feedback upon payment more often in order to increase their chance of receiving positive Feedback.
The change is designed to benefit both buyers and sellers. Improving the Feedback system should increase the number of buyers whose expectations are met. This should result in more buying activity, which will in turn benefit sellers. |
